Threatened species of the central Murray region NSW
Helping a client choose the right format to bring threatened species identification into focus.
Client: Murray Local Land Services
Services: Publication design, content editing, image sourcing, accessible document preparation and print coordination
Target audience: Landholders and general public
The project
Murray Local Land Services approached PeeKdesigns to produce a DL brochure introducing threatened plants and animals of the central Murray region, NSW. The proposed format drew on a previous project we had completed.
After reviewing the content, we recommended an A5 booklet. The larger format would accommodate more species, provide space for useful descriptions and allow photographs to be reproduced at a size that supported identification.
Our approach
We worked with the client to develop a publication that balanced detail with a practical size. Moving to a booklet gave the content room to work, helping readers find and understand the information without crowding the pages.
PeeKdesigns provided a complete service, from editing the supplied content and sourcing suitable images through to designing the booklet and coordinating printing.
Throughout the process, we followed NSW Government brand guidelines and prepared the digital publication to meet web accessibility requirements.
The finished booklet
The guide provides an introductory reference for recognising some of the region’s threatened animals and plants, pairing species information with identifying photographs.
The project demonstrates the value of reviewing the content and purpose before settling on a format. What began as a brochure became a more comprehensive booklet, giving Murray Local Land Services space to include more species while keeping the guide easy to carry and use.
