East Gippsland Revegetation Ute Guide
Giving an established local resource a fresh look and updated content to help landholders plan their revegetation projects.
Client: Far East Victoria Landcare Network
Services: Rebranding, publication design, content rewriting and photography
Target audience: East Gippsland landholders and people undertaking revegetation
The project
PeeKdesigns was engaged to rebrand and redesign the East Gippsland Revegetation Ute Guide, updating an earlier version published in 2010.
The brief extended beyond refreshing the design. The new edition needed additional species, new photographs and rewritten plant descriptions. It also needed to help readers identify plants with useful characteristics, including fire-wise properties and benefits for native wildlife.
Our approach
We combined publication design with clear, practical writing to make the guide easy to navigate and use in the field.
Updated plant profiles brought together descriptions, photographs and growing information to support identification and species selection. We incorporated new species and imagery, including photographs from Kelly Coleman Photography.
A consistent set of visual indicators highlighted each plant’s relevant features:
- Fire-wise properties
- Habitat for native mammals
- Frog habitat
- Attraction for bees and other pollinators
- Food or nesting resources for birds
These indicators help landholders consider how their plant choices can support the broader aims of a revegetation project.
The finished guide
The redesigned guide combines an introduction to revegetation planning with plant profiles organised into groundcovers and climbers, understorey shrubs, and trees and canopy.
Readers can explore suitable species, growing conditions, plant heights, flowering and seeding times, and Ecological Vegetation Classes.
The result is an updated, practical reference that brings plant identification, project planning and habitat benefits together in one publication.
If you’re interested in getting a hard copy of the guide, please contact the Far East Victoria Landcare Network on 03 5154 2843. You can also download a copy here.
This guide has used a variety of photos supplied by Kelly Coleman Photography.
